Google My Business improves your visibility and helps the customers find you quicly, this is called local SEO.
It is a free tool that allows you to highlight your company’s profile and website in Google Search and on Google Maps.
To use Google My Business you must have an email adress Gmail.
To create and validate your business listing, we invite you to visit the Google Help Center: http://support.google.com/business/answer/2911778?hl=fr&ref_topic=4854193
You have access to a Google My Business Help Community. This community is a place where you can interact with other Google My Business users, ask questions, get help, and discuss all things Google My Business. : http://support.google.com/business/thread/3132072?hl=fr.